How we think
Our rationale goes like this. Seeing and feeling has a more profound, emotive effect on the brain and heart than reading and analysing, although they can be useful. Therefore moving images and graphics are particularly effective. And, while this can be achieved in different ways and specifically tailored to different situations, we believe a sensory-rich experience far surpasses that achievable by printed media, delivering a lasting, authentic resonance with your client.
‘It was only when I became personal that I conquered the world,’ as Ejvind Johnson said . ( Nobel Prize in Literature in 1974 )
Create a climate for change
Examples visualising and portraying: Contextual analysis; scenarios for the future; crisis anticipation; ‘Angry customer video’; analysing the business models of successful competitors; seeking inspiration from other countries or industries.
Involve employees and enable change
Examples visualising and portraying: The plan that will take you through the change; aims and ambitions of employees; dramatisations of the employees work with prototypes and pilots.
Implementation and retention of ideas
Examples visualizing and portraying: Successful implementation of changes; additional development of new methods and behavior; co-creation with customers and clients; confirming and rewarding the success of implemented changes with awards; revision and repetition of the vision and goals; evaluation of results.
Fredrik Redelius
E-mail: fredrik@redeliusproductions.com
Phone: +46706937543